Gleem Beauty isn’t just another skincare startup—it’s a brand on a mission to make waves in the beauty world. But like many small businesses, their lean team was wearing all the hats: social media management, marketing, customer service, you name it. With everyone juggling multiple roles, the cracks started to show.
The Challenge: Chaos, Stress, and Crickets
Before September 2024, Gleem Beauty’s social media and newsletter efforts were stuck in the struggle zone:
- Instagram Engagement: Likes were all over the place—hovering between 400 and 600 on most posts, with the occasional outlier hitting 900. Customer engagement? Basically nonexistent.
- Newsletters: Open rates were abysmal (300-500), and clicks barely scratched the surface at 50-75.
- Revenue: Weekly sales limped along at $300-$1,000, with no real momentum to push them forward.
- Burnout: Content creation was a time-sucking, stress-inducing nightmare for the team.
Gleem needed help. And fast.
The Aggie Solution: Automation Meets Creative Genius
In September 2024, Gleem Beauty handed over the reins to Aggie, and everything changed. Aggie streamlined their social media and newsletter content, turning chaos into clarity. Here’s what Aggie brought to the table:
- Creative Consistency: Aggie handled visuals, captions, and campaign themes like a boss, ensuring every piece of content was cohesive and on-brand.
- Stress-Free Content Creation: No more late-night brainstorming sessions or rushed posts. Aggie automated the process, leaving the team free to focus on growth.
- Engagement on Lock: With Aggie in charge, social media and newsletters didn’t just improve—they soared.
The Results: Numbers Don’t Lie
📈 Instagram Engagement
Before Aggie: Likes hovered between 400-600, occasionally peaking at 900.
After Aggie: Consistent likes now top 1,100, with noticeable increases in comments and real customer interactions.
📧 Newsletter Performance
- March 2024: Open rates of 300-500, clicks stuck in the 50-75 range.
- Post-Aggie (Sept 2024):
- Open rates skyrocketed to 879 in the first month and exceeded 1,000+ by October.
- Clicks leapt to a steady 500+ range—10x the pre-Aggie numbers.
💸 Revenue Growth
- March 2024: Weekly sales ranged from $300 to $1,000.
- Post-Aggie: Weekly sales now consistently exceed $1,000, with promotional campaigns or collaborations pulling in $3,000-$5,000 within days.
In Their Own Words
"As a startup employee wearing many hats, Aggie has been a lifesaver. From captions to visuals, Aggie handles everything with ease. Before, content creation was overwhelming; now, it’s enjoyable and stress-free. I trust Aggie to deliver, making her the most reliable 'team member' I’ve ever worked with. I don’t know how much longer I could’ve continued without her support!"
The Takeaway: Aggie Changes the Game
Aggie didn’t just improve Gleem Beauty’s social media and newsletter performance—it redefined it. By combining automation with a creative edge, Aggie turned content creation from a dreaded task into a seamless, results-driven process.
- More Engagement.
- More Clicks.
- More Revenue.
Gleem Beauty can now focus on what matters most: growing their business and delighting their customers. And with Aggie in their corner, they’re just getting started.
Are you ready to transform your brand’s social media and marketing game? Time to see what Aggie can do for you.
